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Manly Spirits.
Capturing the brand harmony between carefree beach life and urban sophistication for which Manly is renowned, founders David and Vanessa and their team at Manly Spirits Co. create Australian Gin, Botanical Vodka and award-winning Whisky, that rivals the best in the world, taking much of their inspiration and ingredients, from the stunning local marine environment of the New South Wales coastline.
With such an amazing range of spirits, the business was looking to scale and the team needed help to analyse where they were at. They wanted my guidance to hone in, find their focus and the opportunities that would enable them to scale at pace.
Managing a research project, analysing the brands performance, and building a strategy and top-line marketing and innovation plan for their growing team to develop and implement. This included developing a summer campaign - a project in collaboration with a creative agency, designed to really focus on building awareness of the brand with messaging that cuts through and focuses on what Manly Spirits do differently.