Noot.

With a brand line of “Memorable Debauchery”, this non-alcoholic drink brings its own sense of fun. The brand celebrates hedonism, enjoying life and being present and in the moment, whether you’re pacing yourself or simply don’t fancy a drink.

My role working collaboratively with this team was to manage the project from initial concept, to launch and continue to provide ongoing marketing support as required.

Working alongside a talented collective of designers and creatives, I helped to develop the proposition, set tone of voice, create the packaging and launch the brand. 

Noot is leading the way in beverage innovation and pushing the boundaries in the non-alcohol space, with the inclusion of a proprietary blend of nootropics. The nootropics are designed to give you the feeling of your first few drinks, but without the downside of drinking alcohol.