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Rekorderlig Cider.
Rekorderlig is a range of fruit forward ciders, made in the heart of Scandinavia. Using pure spring water, the beautifully refreshing cider embodies the spirit of Sweden.
Having led the marketing team for Rekorderlig Cider as Marketing Director Australasia until December 2018 I continued to work on a number of global projects with the teams across China, USA and New Zealand.
Setting the strategies to build awareness and trial. Supporting the teams develop their innovation pipeline and marketing plans, tailored to each territory, including social, digital, influencer, experiential and trade support, designed to build brand love.
Winner
Most Distinctive Cider Brand 2018, Australian Drinks Awards