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Saintly Hard Seltzer.
Saintly Hard Seltzer is an all-natural, zero sugar, zero carbs alcoholic sparkling water brand, curated for a fun-loving and active generation, who are seeking healthier beverages, without compromising on taste, or their wild side.
From initial concept, to launch and ongoing marketing strategy, innovation and plan implementation, working with a collective of creatives, PR gurus and designers, I helped the team develop an award-winning, bold and irreverent brand that celebrates the diversity of modern Australia and champions the idea of social occasions being good for us. All done in a tongue-in-cheek way, using common vernacular, references or images with a nod to religion, to build a community and create a conversation with Saintly’s audience.
Winner
Best brand identity or marketing campaign -
2021 World Beverage Innovation Awards.
Shortlisted
2021 Best Use of Social Media - B&T Awards