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So Soda.
Taking soda from a kids sugary, sweet drink, to a grown up moment that delivered on the taste experience, providing a credible alternative to a soft drink, for when you’re not drinking, but are looking for refreshment.
The brief was to research and refine the original marketing brief to provide a clear positioning and opportunity for So Soda Co, so that the team could then build a design and creative brief to further develop the brand.
Exploring the white space, the brands reason for being, the opportunity, the target consumer and brand pillars, the So Soda team successfully turned the output into a brand which launched in October 2022.